There’s a HUGE difference between a blog people skim through once, and a blog with a loyal following of regular readers.
Without a doubt, the blog owner with a loyal audience has a much more valuable asset… and he can leverage it to build a sustainable business that continues to grow over time.
Think about it…the same principle apply to the offline world!
Would you rather own a restaurant where people only stop by once and never return to eat again?
Or would you like to own a restaurant with several repeat customers that love your food so much…not only do they continue to come back like clock-work…they tell all their friends about your food… and bring in EVEN MORE business for you?
The choice is simple!
So how can you make your blog so irresistible…people can’t help but continue to come back for more?
Stand Out From The Crowd
Instead of cranking our generic content that your readers have most likely already seen before, spend a little extra time and effort to make your content really something special.
It doesn’t always have to be something completely original, sometimes just the way it is presented can make a big difference.
For example, if you notice that your competition mostly just publishes articles on their blog…you could stand out by posting video blog posts.
If everyone is writing the same hyped up reviews on a popular product….publish something a little controversial!
Engage Your Readers
Blogs that allow readers to participate in the conversation are more fun. Ask your readers questions and encourage them to comment on your posts.
Also, be sure to reply to comments once in awhile so that people know there’s a real person behind the content!
Create a Content Trail
Experienced bloggers will often inter-link their content to encourage readers to go deeper through their blog.
You do this by simply linking to related posts throughout or at the end of each blog post.
This can be beneficial from an SEO perspective as well.
Make sure you are utilizing your side bar to highlight important posts and categories. Your site should be easy to explore and navigate through.
Keep Publishing New Content Regularly
This can be hard if you have several blogs in different niches. But if you have a blog that is a winner and earning money…you owe it to yourself to keep it updated so that it continues to grow.
You might even want to consider accepting guest posts occasionally to switch things up and bring in some fresh content for your readers.
Create a Brand People Can Identify You With
While I don’t think this is something you need to worry too much about in the early stages…at some point you’ll want to consider investing in the design of your blog to make it stand out more.
You don’t need to get caught up in making it too fancy…just something to help readers identify your site with YOU.
Something as simple as switching to a premium theme, and having a custom logo designed can have a large effect on establishing yourself as an authority in your niche.
Now this blog post wouldn’t be complete if I didn’t practice what I just preached…
So what do you think? Let me know in the comments below! ; )
P.S
Now that you know how to create a blog so addicting, people can’t help but come back for more…all you need is a starving crowd to market to.
We can help!
Tags: blogging, content marketing
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