The art of writing persuasively is essential, if you want to market anything online.
It doesn’t matter if you are promoting affiliate products or your own products…
Utilizing a little behavior psychology in your content can go a long way in maximizing the traffic you’re getting from your campaigns.
The next time you’re at the keyboard and trying to crank out an article for your blog, or writing some copy for a landing page… keep these simple copywriting tips in mind.
1. Tap Into Strong Emotions
If you want to write powerful content that gets your readers’ attention…you need to understand how to literally grab ahold of their deepest desires or frustrations…and drag them up to the surface!
The sharpest marketers understand their audience more than their audience understands themselves! A lot of times you can tap into powerful emotions they may not even be aware of.
For example, if you are selling a bottle of Grey Goose…trying to convince them to buy based on the taste wouldn’t really be the most effective approach.
Instead, you’d want to tap into their emotions by triggering memories of exciting nights out with friends, while sipping on that smooth silky vodka!
2. Sell VALUE not savings.
Discounts and savings can be icing on the cake…but it’s not what is going to make them “bite”!
Instead, focus on what makes your product valuable to your reader. What problems will it help them solve?
For example, nobody really NEEDS an article submission software…technically everything this type of tool will do can be done manually. However, it is a desirable product to people who do SEO because it can help save them TIME and achieve rankings FASTER.
That is the true value of this type of product…and what their sales messages typically emphasize.
3. Address Concerns Head On
Far too many marketers run away from concerns instead of addressing
them head on.
This is a HUGE mistake, because addressing concerns in your content will
drastically enhance the power of your sales message!
Instead of hyping up your offer and trying to convince your readers that it is infallible…take some time to think about what common concerns they may have and address them with facts or evidence to put them at ease.
4. Use Stories to Lure Your Readers In
Everyone likes a good story right? Whether or not that may be true…I think its safe to say that most people would rather read a good story than a sales letter.
Now I’m not saying you should ditch your sales letter for a novel…but you can use stories to present your sales message “under the radar” and increase your ability to hold their attention.
The key to doing this effectively is to use detailed imagery to transport your readers into “your world”. Also, creating “suspense” in your story is another trick you have at your disposal. Not being able to finish things when our attention has already been grabbed just drives us nuts!
By incorporating these 4 copywriting tips into your campaigns, you’ll be able to drastically improve conversions and squeeze out more sales out of your traffic.
Now all there’s left to do is start finding “Starving crowds” to put these tips into practice. How about we give you 7 starving crowd niches…each with a list of keywords to get you started?
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